ABIT's MAX 3: The Rise of Cooling
The IC7-MAX3 is Launched

Taipei, Taiwan, July 25th 2003 - ABIT is proud to announce our latest motherboard, the heir to the fabled MAX series with the latest unique ABIT Engineered solution that will redefine the industry. The IC7-MAX3 is equipped with features never even conceived for a desktop motherboard. For users who require MAXimum security and storage, the ABIT MAX3 features 6 channel serial ATA RAID with the Silicon Image 4-port serial ATA RAID controller plus native 2 channel support, as well as ABIT's latest ABIT Engineered™ feature: Secure IDE™. But what is most exciting about MAX3 is that it features the most advanced cooling technology ever seen before on a motherboard.

The Evolution of OTES

The original OTES redefined VGA cooling to the point where manufacturers are now using gimmicks like multiple fan combinations on VGA cards in a vain effort to match the cooling prowess of OTES. Now, in the interests of cooling and performance, OTES has been redesigned to cool the hottest part of a motherboard: the PWM power regulation mosfets and capacitors. While active cooling on the northbridge has been developed in recent years, the PWM area has been completely ignored. OTES fills this need, while also serving to exhaust air outside of the PC case.


Fig. 1 & 2: Thermal photos showing PWM area with OTES (R) and without (L).

MAX3 will bring to your PC:
MAXimum Cooling
MAXimum Performance
MAXimum Storage
MAXimum Qualit
MAXimum Security
MAXimum Overclocking
MAXimum Multimedia
MAXimum Engineering

MAXimum Security

For MAX3, the ABIT Engineers listened to users who were asking for information security. SecureIDE connects to your IDE hard disk and has a special decoder; without a special key, your hard disk cannot be opened by anyone. Thus hackers and would be information thieves cannot access your hard disk, even if they remove it from your PC. Protect your privacy and keep anyone from snooping into your information. Lock down your hard disk, not with a password, but with encryption. A password can be cracked by software in a few hours. ABIT's SecureIDE will keep government supercomputers busy for weeks and will keep the RIAA away from your Kazaa files.

MAXimum LAN

With on board Intel PRO/1000 CT Desktop Connection Gigabit LAN, ABIT IC7-MAX3 users have overclocked LAN: Intel's PRO Gigabit LAN increases throughput by 50%, with real-world gains of up to 30%.

MAXimum Performance

The IC7-MAX3 is tuned up and ready to rumble. With ABIT's Game Acceleration Technology, users have the choice of three performance modes: Turbo, Street Racer and F1 to boost performance up to 17%.

MAXimum Multimedia

Only ABIT offers SPDIF In/Out for the ultimate in multimedia connectivity. Due to our extensive experience in audio technology with our speaker systems and AU-10 sound card, ABIT motherboards undergo rigorous testing at the ABIT Audio Research Laboratories in Taipei, Taiwan, ensuring that audiophiles and gamers alike will be satisfied with the richness and clarity of ABIT onboard audio. And, for the ultimate in connectivity to peripheral devices, the IC7-MAX3 comes complete with 3 Firewire ports and 8 USB2.0 ports!

Flash Menu: The Most Advanced One-click BIOS Update

Three years in the making, we feel this 1 click BIOS update from ABIT is the most stable windows -based BIOS flash available. Without worries from crashing, and with a quick 1 click BIOS update, ABIT users can quickly get back to doing what they do best-fragging.

MAXimum Accessories

The MAX3 comes loaded with extra stuff, like 4 SATA cables and 2 Round IDE cables to ensure you are always well-connected.

Product Positioning

The Ultimate GigaSystem: Even the LAN is 30% faster!
IC7-MAX3: 3 Firewire, 8 USB 2.0, Intel PRO Gigabit LAN, AGP8X PRO and Optical SPDIF In. ABIT Engineering brings you OTES onboard cooling, SecureIDE, 6 Serial ATA RAID 0/1 Channels, 4 Phase Power, FanEQ and the GigaSystem Overclock

The GigaSystem: Even the LAN is 30% faster!
The IC7-G is the IC7-MAX3 with 4 Serial ATA Channels and without OTES onboard cooling and without SecureIDE.

The GigaSystem: Get to know a 1+GHz FSB
IC7 is the IC7-G without 2nd SATA RAID and Intel PRO Gigabit LAN

A Pure Overclocking Motherboard

BH7: For those wanting an 845PE board, the BH7 is a pure overclocking machine with 4-phase power. Built by Overclockers, for Overclockers.



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Universal ABIT Computer Corporation designs and sells a complete family of award-winning mainboards and multimedia products that support industry-leading technology and provide leading quality and performance for system integration of computer components supporting a broad range of PC applications, such as e-commerce, e-business, entertainment and education. Corporate headquarters are located in Taiwan. For more information, visit the Company's web site at http://www.abit.com.tw

Universal ABIT Computer Corporation Tel: (02)8751-3380
Universal ABIT Corp. Web Site: http://www.abit.com.tw/
Editors and Public Relations: market@abit.com.tw

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