Taipei, Taiwan, June 24, 2003-After
a challenging 2002 that saw many changes at ABIT, so far 2003 has surpassed
expectations. Net profits between January and May were NT$300 million (US$8.57
million), already bringing ABIT to 72% of its full-year forecast.
The following is an excerpt from an interview with ABIT General Manager Edwin
Lin.
Q: Last year ABIT lost lots of ground in DIY
motherboard market share. How is this year going? How is ABIT performing
overseas?
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Starting this year, through great efforts in promoting ABIT's
high-end motherboards as well as better hardware comparison tests, we've
rebuilt ABIT's brand image. We've also been actively partnering with new
retail channels in the US. Our market share in the US has already recovered to
past levels of around 30%, while in China and Japan we're also improving.
Q: Following strong revenues for
the second quarter, how do you think ABIT will perform in the future?
-
Regarding the gradual recovery of the market, I believe June
will be even better than April and May, with motherboard shipments of
160,000-170,000 units within sight. We could achieve motherboard shipments of
450,000 units in the second quarter, surpassing first-quarter shipments of
420,000 units. Because of ABIT's aggressive campaign to grab market share, we
have not been affected very much by the traditionally slow second quarter. I
project ABIT will continue to recover market share in the third quarter, and
by year-end we will surpass our initial full-year financial forecasts.
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