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As a leader in motherboards and graphic cards, ABIT is consistently creating new industry standards. Our core strength of research and development allows us to set hardware trends that encompass the entire motherboard business. ABIT's venerable SoftMenu™ created the jumperless standard, and transformed the industry. Technologies like OTES™ set new standards in not only superior cooling, but also low noise output. ABIT's µGuru™ technology with BlackBox™ integrated e-service changed the kind of service people expect from a motherboard company.

Through superior design, ABIT has not only achieved numerous industry design awards, but have also been chosen as a rotating design partner for both AMD and Intel, an honour bestowed upon only a select few in the industry. With our unyielding commitment to R&D excellence, both Intel and AMD choose ABIT for partnership.

Our strength in R&D allows us to include exclusive ABIT Engineered features on our products – features that deliver unparalleled convenience, performance, and value for the discerning computer enthusiast. And because complicated technology doesn't have to be complicated, ABIT strives to make advanced applications as transparent and easy-to-use as possible. ABIT's µGuru™ technology makes overclocking, BIOS flashing, and e-service as easy as a few mouse clicks.

By continuously fostering a spirit of innovation, ABIT will remain the company that sets the trends for others to follow.

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